[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.reklamni-marketing.cz\/proc-je-link-building-tak-namahavou-disciplinou\/#Article","mainEntityOfPage":"https:\/\/www.reklamni-marketing.cz\/proc-je-link-building-tak-namahavou-disciplinou\/","headline":"Pro\u010d je link building tak nam\u00e1havou discipl\u00ednou?","name":"Pro\u010d je link building tak nam\u00e1havou discipl\u00ednou?","description":"SEO optimalizace m\u00e1 mnoho r\u016fzn\u00fdch n\u00e1stroj\u016f, pomoc\u00ed kter\u00fdch m\u016f\u017eeme zvednout n\u00e1v\u0161t\u011bvnost, posunout webovou str\u00e1nku na p\u0159edn\u00ed pozice nebo zajistit lep\u0161\u00ed propagaci spole\u010dnosti. Asi v\u0161ichni se ale shodneme na tom, \u017ee link building je tou nejnam\u00e1hav\u011bj\u0161\u00ed a pravd\u011bpodobn\u011b i nejm\u00e9n\u011b z\u00e1bavnou.... <a class=\"more-link\" href=\"https:\/\/www.reklamni-marketing.cz\/proc-je-link-building-tak-namahavou-disciplinou\/\">Continue Reading &rarr;<\/a>","datePublished":"2023-05-01","dateModified":"2023-05-01","author":{"@type":"Person","@id":"https:\/\/www.reklamni-marketing.cz\/author\/#Person","name":"reklamni-marketing.cz\n","url":"https:\/\/www.reklamni-marketing.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/69d60390520d119f85d8cec6b8d4a182083b2d589719395da6bae47bff4b5efa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69d60390520d119f85d8cec6b8d4a182083b2d589719395da6bae47bff4b5efa?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"reklamni-marketing.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/reklamni-marketing.cz\/wp-content\/uploads\/img_a327524_w2481_t1539850090.png","url":"https:\/\/reklamni-marketing.cz\/wp-content\/uploads\/img_a327524_w2481_t1539850090.png","height":"","width":""},"url":"https:\/\/www.reklamni-marketing.cz\/proc-je-link-building-tak-namahavou-disciplinou\/","wordCount":998,"articleBody":"\tSEO optimalizace m\u00e1 mnoho r\u016fzn\u00fdch n\u00e1stroj\u016f, pomoc\u00ed kter\u00fdch m\u016f\u017eeme zvednout n\u00e1v\u0161t\u011bvnost, posunout webovou str\u00e1nku na p\u0159edn\u00ed pozice nebo zajistit lep\u0161\u00ed propagaci spole\u010dnosti. Asi v\u0161ichni se ale shodneme na tom, \u017ee link building je tou nejnam\u00e1hav\u011bj\u0161\u00ed a pravd\u011bpodobn\u011b i nejm\u00e9n\u011b z\u00e1bavnou. Tento fakt se potom zdvojn\u00e1sob\u00ed v&nbsp;l\u00e9t\u011b, kdy jsou z\u00e1stupci spole\u010dnost\u00ed i kolegov\u00e9 na dovolen\u00fdch a zastihnout je se rovn\u00e1 se z\u00e1zraku.\t\t&nbsp;\tNav\u00edc samotn\u00fd proces budov\u00e1n\u00ed odkaz\u016f je nam\u00e1hav\u00fd a jen odhadnut\u00ed, jak\u00e9 typy odkaz\u016f a po\u010det je pot\u0159eba, m\u016f\u017ee zabrat i n\u011bkolik t\u00fddn\u016f anal\u00fdz. Samoz\u0159ejm\u011b m\u016f\u017eeme porovnat dv\u011b webov\u00e9 str\u00e1nky a na z\u00e1klad\u011b rozd\u00edlu \u0159\u00edci, kter\u00e9 odkazy jsou pot\u0159eba a kolik jich p\u0159ibli\u017en\u011b mus\u00edme vytvo\u0159it, to je ale jen hrub\u00fd odhad a pro p\u0159esn\u00e9 zam\u011b\u0159en\u00ed a \u00fasp\u011bch je t\u0159eba zcela proniknout do podstaty webu. Jako v\u017edy toti\u017e plat\u00ed heslo, \u017ee kvalita v\u00edt\u011bz\u00ed nad kvantitou a to ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f. Ano, ve v\u011bt\u0161in\u011b, proto\u017ee se najdou i takov\u00e9 weby, kter\u00e9 jsou pro\u0161pikov\u00e1ny spamovac\u00edmi odkazy a i p\u0159esto dosahuj\u00ed lep\u0161\u00edch v\u00fdsledk\u016f, ne\u017eli jejich konkurence, kter\u00e1 se \u0159\u00edd\u00ed pravidly.\t&nbsp;\tBudov\u00e1n\u00ed kvalitn\u00edch a \u00fa\u010dinn\u00fdch odkaz\u016f zkr\u00e1tka nen\u00ed oddychovou \u010dinnost\u00ed, ke kter\u00e9 si odsko\u010d\u00edme v&nbsp;dob\u011b volna. Jedn\u00e1 se o celkem sofistikovanou \u010dinnost, kter\u00e1 shrnuje mnoho faktor\u016f, a my se na n\u011bkolik z&nbsp;nich pod\u00edv\u00e1me.\t&nbsp;\t\u010c\u00edsla\tProblematiku z\u00edsk\u00e1v\u00e1n\u00ed odkaz\u016f si m\u016f\u017eeme uk\u00e1zat i na konkr\u00e9tn\u00edch \u010d\u00edslech. Zat\u00edm co p\u0159ed updatem Pengiun byla pr\u016fm\u011brn\u00e1 doba str\u00e1ven\u00e1 pro z\u00edsk\u00e1n\u00ed jednoho odkazu 5 hodin. Po tomto updatu se zvedl pr\u016fm\u011br na 8 hodin. Samotn\u00fd pr\u016fm\u011br je ale jen statistick\u00fdch \u00fadajem a snadno se m\u016f\u017ee st\u00e1t, \u017ee str\u00e1v\u00edte z\u00edsk\u00e1v\u00e1n\u00edm jednoho odkazu 30 minut, ale i t\u0159eba 40 hodin. Proto je lep\u0161\u00ed, nezab\u00fdvat se p\u0159\u00edli\u0161 \u010dasem str\u00e1ven\u00fdm touto \u010dinnost\u00ed a sledovat ho jen kv\u016fli efektivit\u011b pr\u00e1ce.\t&nbsp;\tObt\u00ed\u017enost z\u00edsk\u00e1v\u00e1n\u00ed se tak\u00e9 velmi li\u0161\u00ed. Zat\u00edm co na n\u011bkter\u00e9 odkazy je pot\u0159eba jen jednoduch\u00fd email, u n\u011bkter\u00fdch m\u016f\u017eete str\u00e1vit i m\u011bs\u00edce dopisov\u00e1n\u00edm a vyjedn\u00e1v\u00e1n\u00edm, kter\u00e9 je omezen\u00e9 neochotou spr\u00e1vce webu nebo jeho vyt\u00ed\u017een\u00edm. Vytvo\u0159en\u00ed kvalitn\u00edho odkazu se tak m\u016f\u017ee prot\u00e1hnout i na n\u011bkolik m\u011bs\u00edc\u016f a po\u0159\u00e1dn\u011b prov\u011b\u0159it va\u0161e nervy.\t&nbsp;\tI jen vyhled\u00e1n\u00ed webov\u00fdch str\u00e1nek, kter\u00e9 nab\u00edz\u00ed potenci\u00e1l p\u0159i tvorb\u011b odkaz\u016f je velmi n\u00e1ro\u010dn\u00e9 a samo o sob\u011b m\u016f\u017ee zabrat dny, t\u00fddny, ale i m\u011bs\u00edce. Odpov\u00eddaj\u00edc\u00ed weby, kter\u00e9 se pro klienta hod\u00ed, pak tvo\u0159\u00ed jen zlomek z&nbsp;cel\u00e9ho hled\u00e1n\u00ed a k&nbsp;jejich nalezen\u00ed je pot\u0159eba i trocha \u0161t\u011bst\u00ed.\t&nbsp;\tZ\u00e1zraky se ned\u011bj\u00ed\tPokud pat\u0159\u00edte mezi klienty, kte\u0159\u00ed si slu\u017eby SEO optimalizace objednali, v\u011b\u0159te, \u017ee z\u00e1zraky se zkr\u00e1tka ned\u011bj\u00ed a i SEO specialisti maj\u00ed sv\u00e1 omezen\u00ed. Jsou to p\u0159eci jen lid\u00e9.\t&nbsp;\tA i p\u0159es to, \u017ee V\u00e1\u0161 produkt m\u016f\u017ee b\u00fdt ten nejlep\u0161\u00ed a web nejl\u00e9pe zpracov\u00e1n, i tak je velmi t\u011b\u017ek\u00e9 vybudovat kvalitn\u00ed odkazy, kter\u00e9 spln\u00ed sv\u016fj \u00fa\u010del a posunou web kup\u0159edu ve vyhled\u00e1v\u00e1n\u00ed. Myslete proto na jist\u00e1 omezen\u00ed, kter\u00e1 u t\u00e9to \u010dinnosti jsou, a sna\u017ete se porozum\u011bt tomu, \u017ee vytvo\u0159en\u00ed kvalitn\u00edch odkaz\u016f vy\u017eaduje \u010das, hodn\u011b energie a hlavn\u011b neust\u00e1l\u00e9 \u00fasil\u00ed.\t&nbsp;\tNezlobte se tak\u00e9, pokud V\u00e1m byl p\u0159isl\u00edben odkaz a nakonec se jeho z\u00edsk\u00e1n\u00ed nepoda\u0159\u00ed. SEO specialist\u00e9 mohou v\u017edy ovlivnit jen jednu stranu vyjedn\u00e1v\u00e1n\u00ed a pokud se druh\u00e1 strana pozd\u011bji rozhodne pro odstoupen\u00ed od dohody, nezb\u00fdv\u00e1 nic jin\u00e9ho, ne\u017e to respektovat.\t&nbsp;\tV\u00fdhody pro ob\u011b strany\tPokud pat\u0159\u00edte do \u0159ad spr\u00e1vc\u016f web\u016f, m\u016f\u017eete b\u00fdt \u010dasto unud\u011bni neust\u00e1l\u00fdmi emaily, kter\u00e9 se s&nbsp;V\u00e1mi sna\u017e\u00ed vyjednat vytvo\u0159en\u00ed odkazu. I p\u0159es to, \u017ee m\u016f\u017ee b\u00fdt tento proces nudn\u00fd a nep\u0159\u00edjemn\u00fd, p\u0159in\u00e1\u0161\u00ed v\u00fdhody nejen pro na\u0161e klienty, ale i pro V\u00e1\u0161 web. Kvalitn\u00edm propojen\u00edm minim\u00e1ln\u011b pot\u011b\u0161\u00edte va\u0161e \u010dten\u00e1\u0159e a nab\u00eddnete jim nov\u00fd obsah, produkt nebo slu\u017ebu, d\u00edky kter\u00e9 se na V\u00e1\u0161 web vr\u00e1t\u00ed a d\u00edky kter\u00e9 V\u00e1s doporu\u010d\u00ed sv\u00fdm zn\u00e1m\u00fdm.\tTak\u00e9 se na n\u00e1s pros\u00edm nezlobte, kdy\u017e V\u00e1s budeme u vytv\u00e1\u0159en\u00ed odkazu opravovat, proto\u017ee to d\u011bl\u00e1me nejen pro na\u0161e klienty, ale i pro V\u00e1s. \u0160patn\u011b vytvo\u0159en\u00fd odkaz nab\u00eddne jen minim\u00e1ln\u00ed v\u00fdsledky a neposlou\u017e\u00ed jak va\u0161im, tak i na\u0161im \u00fa\u010del\u016fm.\t&nbsp;\tV\u00fdvoj\u00e1\u0159i a chyba 404\tPokud pat\u0159\u00edte do posledn\u00ed skupiny, kter\u00e1 se na vytv\u00e1\u0159en\u00ed odkaz\u016f pod\u00edl\u00ed a to do \u0159ad v\u00fdvoj\u00e1\u0159\u016f, m\u00e1m pro V\u00e1s jen jednu kr\u00e1tkou prosbu. V\u017edy se ujist\u011bte, \u017ee odkaz nevede na web, kter\u00fd ohl\u00e1s\u00ed chybu s&nbsp;\u010d\u00edslem 404.\t&nbsp;\tTato chyba zcela ni\u010d\u00ed ve\u0161kerou vynalo\u017eenou pr\u00e1ci a p\u0159iprav\u00ed o v\u00fdhody nejen klienta, ale i V\u00e1\u0161 web.\t&nbsp;\tVytv\u00e1\u0159en\u00ed odkaz\u016f je zkr\u00e1tka nikdy nekon\u010d\u00edc\u00edm procesem, kter\u00fd m\u016f\u017ee b\u00fdt nudn\u00fd, otravn\u00fd a vy\u010derp\u00e1vaj\u00edc\u00ed. Nevzd\u00e1vejte to! D\u0159\u00edv nebo pozd\u011bji se v\u00fdsledky dostav\u00ed a Vy budete py\u0161n\u00ed na ten kus pr\u00e1ce, kter\u00fd jste za sebou zanechali.\t&nbsp;                                                                                                                                                                                                                                                                                                                                                                                        4.6\/5 - (21 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d je link building tak nam\u00e1havou discipl\u00ednou?","item":"https:\/\/www.reklamni-marketing.cz\/proc-je-link-building-tak-namahavou-disciplinou\/#breadcrumbitem"}]}]